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hi! i’m Tom, founder and creative director of POKE.  i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts.  mmm…cookies. i’m passionate about creating a safe internet for kids, cookies, really great Italian cooking, all kinds of dogs, digital photography and the power of technology and how it affects our daily lives. i’d love to tell you i read a lot - but i just don’t. so there. Psychotic.

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Entries in rich idea (2)

If Radiohead and Expedia had a baby...

DateWednesday, July 8, 2009 at 07:59AM

One of the most representative cases of succesful online brand building in Spain is Atrapalo.com, an online travel agency that also promotes leisure activities.

Their latest idea? Think simple, smart and social. These guys took a page out of the Radiohead Book and created a vacation model in which you pay for your trip when you get back based on how much you think it’s worth.

Nice.

Read More here.

Thanks to Rubbishcorp for the snag.
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wish i'd thought of that...

DateSunday, March 1, 2009 at 08:47PM
What better way to advertise Killzone, than to just let the target play the game? Awesome. Install the Killzone toolbar for your browser (Firefox v3 recommended or IE6/7) and as you browse your favorite webbasites you’ll get ambushed and thrown right into a battle scene.

Like I said, Awesome.


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