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hi! i’m Tom, founder and creative director of POKE.  i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts.  mmm…cookies. i’m passionate about creating a safe internet for kids, cookies, really great Italian cooking, all kinds of dogs, digital photography and the power of technology and how it affects our daily lives. i’d love to tell you i read a lot - but i just don’t. so there. Psychotic.

« People in the clouds: Your business cards on steroids. | Main | this is just funny »

If Radiohead and Expedia had a baby...

DateWednesday, July 8, 2009 at 07:59AM

One of the most representative cases of succesful online brand building in Spain is Atrapalo.com, an online travel agency that also promotes leisure activities.

Their latest idea? Think simple, smart and social. These guys took a page out of the Radiohead Book and created a vacation model in which you pay for your trip when you get back based on how much you think it’s worth.

Nice.

Read More here.

Thanks to Rubbishcorp for the snag.
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