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hi! i’m Tom, founder and creative director of POKE.  i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts.  mmm…cookies. i’m passionate about creating a safe internet for kids, cookies, really great Italian cooking, all kinds of dogs, digital photography and the power of technology and how it affects our daily lives. i’d love to tell you i read a lot - but i just don’t. so there. Psychotic.

Entries in simplesmartsocial (1)

mercedes gets it: simple smart and social service augmentation

Mercedes-Benz just announced a new app that connects its in-car navigation systems with its customers’ iPhones. Mbrace version 2.0 still lets drivers unlock their vehicles and, more importantly, find it in a crowded parking lot while adding location-based personal assistance ranging from entertainment, restaurant, directions, and traffic updates via Mercedes-Benz’s Concierge service — assuming you’re are an mbrace PLUS customer. Destination information is then fired off directly to your in-vehicle navigation system to get you there. The updated app also includes enhanced Roadside Assistance that transmits the driver’s location whenever a call is initiated.