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hi! i’m Tom, founder and creative director of POKE.  i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts.  mmm…cookies. i’m passionate about creating a safe internet for kids, cookies, really great Italian cooking, all kinds of dogs, digital photography and the power of technology and how it affects our daily lives. i’d love to tell you i read a lot - but i just don’t. so there. Psychotic.

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Your music in the cloud

While Microsoft is trying to convince you that they actually have anything signifigant to do with the “cloud”, real apps are popping up all over the place that are changing the data crunching, access, and storage game - all remotely.

Lord knows I’ve had lots to say about music in the past.  And much of what I loved about personal music on the interwebs continues to get finger blasted by The Man.  But there are a few great apps still out there. One such app came across my radar yesterday called Mougg and it’s awesome.

With Mougg, you can upload your music to their web server and then access it from wherever you are in the world, provided you have an internet connection. With 1GB of free storage space, which is likely to grow, but even in the short term is a pretty big deal. It literally lets you access your music from anywhere. And its so easy to use, moments after you’ve created your account you are already uploaded and listening to music almost instantly.

Great, so they do “data” well. What about the interface? First of all its browser based (AND NO FLASH) - so this means you can access your library anywhere you’re connected to the internets including your IPants.  But even beyond that - the interface it kick ass. Technically speaking.  It’s beautiful to look at an use and if you’ve played with Spotify or Itunes or Rad.io (how do you say Rad.io anyway?) you’re ready to rock. If that’s what your into.

Reader Comments (2)

Tom

Mougg does look pretty interesting but i'm curious about your opening line around Microsoft and cloud. Curious of course because I work for Microsoft and have been involved in numerous cloud projects as my day job but aside from that I regularly use cloud services like Zune Pass for music or Skydrive.

I'm not suggesting these are any better or worse than Mougg etc, just curious on your view regarding Microsoft & cloud

cheers

Steve
December 6, 2010 | Unregistered Commentersteve clayton
Hey Steve. Thanks for the note. My comment is specifically directed at recent Microsoft strategy of trying to own "Cloud" by using it in broad-based advertising campaigns. I take issue with that approach for a few reasons:

1. The best way to own something (in an advertising sense) is to literally own it - by taking said advertising budget and deeply investing in (in this case Cloud-based) products and services that people love and enjoy.

2. Nothing (or very little) about Win7 truly embraces the cloud, yet the campaign suggest it does. Sure you can use your Zunepass or XBOX live profiles, etc, etc the list goes on - but this isn't *literally* bound to or enabled by Win7. And if that is what they were referring to - the ad is more misleading than I thought.

3. Its late for Microsoft to be talking this way. Yes, Mougg is pretty interesting as well as a host of other "cloud" based storage upstarts / services that have appeared over the years. Not the least of which are the likes of longtimers like Photo sharing site Flickr. The truth is noone can own "Cloud". Not without significant technical invest per #1 anyway.

4. And probably my biggest comment is simply this: Microsoft currently has some cloud solutions - true. But IMHO it is cost of entry in this day / game to have them, use them, invest in them, deliver their value to tech savvy consumers (or otherwise!). Having any similar service is now hardly an innovation or reason to spend an advertising budget. In fact, it is expected.

And if it's not expected, we've already gone to Mougg, Dropbox MobileMe, etc, etc as our solutions.

PS
Hope you talke all this in the right spirit. I'd love to know your thoughts and again - thanks for the note!

PPS
Held a Samsung Windows 7 Mobile phone the other day. I'm in love. But again - I take issue with the advertising behind it. The ad for this remarkable device says "A phone is now a phone again." Seriously? How inspiring is that? This this is more than a phone. It's an iPhone killer and no one is talking about it. Now that's a problem I'd love to solve.

/ t

Tom
December 6, 2010 | Registered CommenterMeat

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