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hi! i’m Tom, founder and creative director of POKE.  i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts.  mmm…cookies. i’m passionate about creating a safe internet for kids, cookies, really great Italian cooking, all kinds of dogs, digital photography and the power of technology and how it affects our daily lives. i’d love to tell you i read a lot - but i just don’t. so there. Psychotic.

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social media the Obama way

Psst.

Hey. You. Yeah, You. The one who’s still trying to be a lil’ more social with your branding efforts…

(Hi!) I have a secret for you. Steal from Mr. Obama.

(“The Social Pulpit” is a very interesting analysis of how the Barack Obama campaign used social media. The folks at Edelman compiled this report, and there are many lessons that businesses can also apply, so check it out.)

Oh and while you’re at it, read this too.

 

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