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hi! i’m Tom, founder and creative director of POKE.  i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts.  mmm…cookies. i’m passionate about creating a safe internet for kids, cookies, really great Italian cooking, all kinds of dogs, digital photography and the power of technology and how it affects our daily lives. i’d love to tell you i read a lot - but i just don’t. so there. Psychotic.

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think richly: usb batteries

DateWednesday, February 13, 2008 at 11:11AM
battery.jpg

So a pal of mine and fellow POKER, Richard Schatzberger (tumblr, flickr) handed me one of these babies today. Awesome. Just Awesome. This intro from the site says it all:

USBCELL - Time to Recharge the Battery Market

With over 15 billion batteries needlessly thrown away each year, and with the increasing demand for portable power by modern electronic devices - the battery has simply not caught up with the needs of modern life. Traditional rechargeable batteries have never been truly portable as they are dependent on chargers or adpators, and so most consumers prefer single use alkaline cells.

Anywhos, this is exactly the kind of thinking an innovation every market needs. What market are you in? How will you shake the category?


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