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hi! i’m Tom, founder and creative director of POKE.  i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts.  mmm…cookies. i’m passionate about creating a safe internet for kids, cookies, really great Italian cooking, all kinds of dogs, digital photography and the power of technology and how it affects our daily lives. i’d love to tell you i read a lot - but i just don’t. so there. Psychotic.

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Ford Parental Control 2.0?


Meet MyKey Ford’s new programmable key/dashboard that does three basic things: it allows parents to limit a vehicle’s top speed, it allows parents to limit the stereo’s volume up to 44% of its max, and it allows them to set a sustaining chime if the seatbelts aren’t being used.

I applaud Ford for their efforts trying to take a proactive stance at attempting to make driving a bit safer for teenagers. But the new Ford MyKey is taking the driving nanny thing too far. Ford, sometimes you can over-do it with technology and this new innovation takes the cake.

Parents: talk to your children. Teach them about their automobile. Healthy relationships have a foundation of trust. When parents respect and trust their children their relationship matures. When parents trust their children and their children make a mistake (like a speeding ticket or god forbid, an accident) - lessons are learned - valuable lessons.

I can admit to learning some big driving lessons when I was a teenager. I sometimes think back at how lucky I was being able to walk away from some of the predicaments my car and I found ourselves in. And today, I cringe in fear at the thought of my children driving someday and making their own choices behind their own wheels. But, as scary as it is - I’m OK with that the responsibility I have as a parent to let my children make their own decisions and help them learn from their mistakes. That’s what parenting is about. And if there is one thing I learned from being a teen with too much energy - any attempt at bridling my spirited nature - was met with much retaliation.

I for one don’t want Ford teaching my son about automobiles. I’ll happily take that task on myself.

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