sound identities. consumer friend or foe?
Thursday, November 8, 2007 at 08:51AM Let’s debate!
Hey gang - quick one here I’d love to start a conversation on.
Sight sound and motion is the heart and soul of all push communication. It also makes all kinds of valuable interactions infintly more valuable, yes? So what about the science of getting you to remember things? Personally - I’d rather have the consumer remember my brand because it has meaning FIRST. I can’t help but wonder if this is just snake oil in disguise.
Ok. Sure. Knowing that -
What are your thoughts about Aural ID’s or (sound identities)? Here is an interesting example I discovered on SML, (thanks Ming!) where a Music and the Moving Image class at the Université de Montréal created an exploration of the dna of the Intel sound identity.
From the video info:
What does music communicate in this 1990s ad? What does the famous 4-note Intel Inside jingle mean and how does it work?
References (1)
References allow you to track sources for this article, as well as articles that were written in response to this article.
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Response: Analysis of the Intel Sound Identity
Reader Comments (2)
2. You might also be interested in my Sound ID play list: http://youtube.com/view_play_list?p=43F100CE07202729
3. There is a guy called John Groves who did a lot of video on sound ID: http://brand-sounds.com
4. I'm looking into this right now so you might see more at http://del.icio.us/seeminglee/sound+identity
Cheers,
See-ming
Cheers!
/ t