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hi! i’m Tom, founder and creative director of POKE.  i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts.  mmm…cookies. i’m passionate about creating a safe internet for kids, cookies, really great Italian cooking, all kinds of dogs, digital photography and the power of technology and how it affects our daily lives. i’d love to tell you i read a lot - but i just don’t. so there. Psychotic.

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zappos gets it

537861-1102795-thumbnail.jpgI literally almost lost it when I heard about this story. I can’t do it justice, but I did have a great chat with Beyond Madison Avenue’s Danny Nathan the other day about this. Danny, thanks for the lead.


Danny’s entry says all that needs to be said - but let’s just say if all brands (and people) behaved like Zappos, the world would be a better place.

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